The TOUS Jewelry and Artisans School project, silver prize at the International CSR Excellence Awards
The TOUS Jewelry and Artisans School has been recognized with a silver award in the latest edition of the International CSR Excellence Awards. Promoted by The Green Organization, an entity that has been operating since 1994 to promote sustainability and solidarity in companies around the world, these are awards that recognize good practices in the field of Corporate Social Responsibility at the international level. The awards ceremony took place on July 22 at the Royal Academy of Dramatic Art in London.Read more
The project was distinguished in the category of "Retail and Wholesale Engagement" for its work and commitment in the recovery of a millenary trade through the direct training of students and the real work projection of the students participating in the initiative.
From the commitment to the sustainability of jewelry and with the commitment to add value to society, in 2018 we launched this initiative with the aim of promoting the professional training of future generations. In this way, in addition to the training framework, we want to offer real work projection to the participants, something that we have already achieved in the first edition: more than 15% of the students have obtained employment directly, in the TOUS Workshops or indirectly, in workshops external to the brand.
Among the winners of the past editions of these awards, are Carlsberg, Royal Mail or Virgin Money. In addition, the organization of the awards annually publishes the CSR World Leaders, its own publication that gathers the winners of the awards and positions them as an example of excellence and best practice in CSR.
Second edition of TOUS Jewelry & Artisans School is opening doors and expanding international presence
The TOUS Jewelry & Artisans School, the pioneering project of training excellence by the jewelry brand that fosters craftsmanship as a form of vocational training for young people, has opened its doors to welcome the second academic year of students set to learn specific techniques in the jewelry trade by restoring TOUS pieces.Read more
The initiative was established in 2018 as part of the brand’s commitment to fostering the preservation of an age-old trade. Mentors with a long-standing track in the company give the young apprentices the chance to learn about TOUS’ values, amongst which sustainability stands out, as the brand believes pieces of jewelry to be everlasting and sustainable because they can be reused, recycled, and re-lived.
Participants also acquire inhouse brand manufacturing know-how through a quality course program combining theoretical and practical teaching and which supplements knowledge about making and restoring jewels provided by the Jewelry Procedures CFGM mid-level training program and other dedicated professional certificates such as those of the Andalusian Employment Service.
“I believe that no matter how many years of experience you have, in this trade there will always be something new to discover, either on your own or by observing other people’s work. In my case, I know that I still have a lot to learn, but the foundation that TOUS has given us really has been extremely rewarding for me”, was the way one of the participants in the first edition of the project summed up his experience at the School.
In this second edition, the brand has renewed collaboration agreements with the seven training centers that engaged in the project last year, from Madrid, Andalusia (Cordoba), Canary Islands (La Palma), Galicia (Vigo), Catalonia (Vilafranca del Penedès and Barcelona), and Mexico (Mexico City).
In order to boost the international pedigree of the initiative, which aims to keep growing until it reaches out to communities in the 54 countries where TOUS operates, a further two training centers have been added this year, also from Mexico City and from Portugal (Porto).
Rosa Tous visits Colombia to discover the Andrea Serna collection for TOUS
Rosa Tous, TOUS corporate vice president, has traveled to Colombia to present Andrea Serna for TOUS, a new collection inspired by pre-Colombian culture. The pieces are composed of vermeil sterling silver with hammered effect and colored gems such as amazonite, onyx, lapis lazuli and malachite.Read more
“We are delighted with the result of this collaboration. Andrea is a very loved person in Colombia and she is the perfect TOUS ambassador thanks to her tenderness and youthful spirit. That is why TOUS has wanted to add his know-how jeweler in the style of Andrea to transform his ideas into this beautiful jewelry collection, “says Rosa Tous. The collection features several XXL candongas, the piece of jewelry with which Andrea feels most identified. The result is really formidable, where the soul of the brand has been captured to transport it to the roots of Colombia.
During the visit, Rosa Tous has given different interviews in the media; she made a presentation at the Faculty of Communication of the University of La Sabana and has visited the Escuela de joyería Artesanías de Colombia (School of Handcrafts Jewelry of Colombia). She has also taken the opportunity to meet with the various store managers and share impressions of the work done in the TOUS stores.
Colombia is a crucial country for the brand. Today, TOUS already has 28 points of sale in the country, employing more than 65 people. Throughout 2019, TOUS has opened three stores in this market and plans to open some more before the end of the year. “Colombia is becoming an increasingly dynamic, strategic market with a growing interest for TOUS. We opened our first store in the country 16 years ago and, since then, the region has become a leader for our business in the South American context thanks to the trust placed by our customers and the effort shown by the local teams that make our projects become a true reality come true. ” said the Corporate Vice President of TOUS, Rosa Tous.
As mentioned by Rosa Tous, Colombia plays a fundamental role for the company in the South American context in line with TOUS's commitment to internationalization, an element that has continued to gain weight for the brand. Currently, one in three TOUS stores are located outside the international arena since the company has 460 establishments outside of Spain, which represents 65.5% of the total.
The TOUS store on Paseo de Gracia 99 in Barcelona hosts Atelier TOUS jewels by Rosa Oriol
The flagship store of Paseo de Gracia 99 reserves a space to showcase its most special proposal of unique jewels made entirely by hand with quality noble materials and carefully selected gems.Read more
The ground floor of the store has become the most select location to exhibit its Atelier space, which presents a unique design for its display cases inspired by the jewel essence of the house as they reproduce the sizes of the gems. In addition, special attention has been paid to lighting to specifically illuminate the jewel and at the same time create a warm and welcoming atmosphere.
Atelier TOUS by Rosa Oriol is made up of unique pieces in the world. Unique, fun and innovative jewels made with handcrafted gemstones that extol the signature jewelry tradition. Inspired by the vital background of Rosa Oriol, the collection aligns perfectly with the creative concept of TOUS.
The creative process of Atelier TOUS combines artisanal techniques with the spirit and mission of continuing to work from artisan excellence. Therefore, the Atelier collection by Rosa Oriol is characterized by integrating amazing, sophisticated, unique and character-rich jewels. “Jewels are my life, gems my passion. Gems that by their uniqueness define their destiny. I had fun with them, I searched for endless combinations of colours and shapes to create unique jewels, jewels that convey feelings,” says Rosa Oriol.
In the Atelier TOUS space of Rosa Oriol of Paseo de Gracia 99, you can find carefully selected pieces, made with top quality noble materials and designed for every type of occasion and woman.
For the company, these spaces mean, in the words of Rosa Tous, Corporate Vice President of TOUS, “part of our commitment to the jeweler legacy of our home and thanks to the work of Rosa Oriol for her innovative vision that led her to democratize the jewelry and work day by day with devotion to design jewelry that will excite and empower women around the world.”
TOUS strengthens global project with 702 stores and excellent results on the verge of its 2020 centenary
Company posts €27.3Mn net profit and consolidates end-customer sales of over €466MnRead more
TOUS, the Spanish fine jewelry and accessories brand and leader in the affordable luxury segment, is strengthening its global project with 702 stores and excellent results as its stands on the threshold of its centenary in 2020. The firm filed consolidated net profit of €27.3Mn in 2018 in a year characterized by the international drive of the brand that now operates in 54 countries. Two out of every three TOUS stores are now outside of Spain.
Turnover for the period came to €396.4Mn, a 4.5% rise on the previous year. End-customer sales totaled €466 Mn, also 4.5% more than 2017.
The company invested €55Mn during the year, an increase of around 15%, ploughing it into innovation, brand, and building and revamping stores.
TOUS also experienced significant growth in the online channel with its firm commitment to digital transformation, omnichannel retailing and service flexibility. E-commerce sales climbed 43% in comparison with the previous year and the brand was introduced into 5 countries around the world in 2018, making a total of 19 markets with digital sales.
This powered the digital channel to become the company’s third-largest market in sales figures, just behind Spain and Mexico, accounting for 8% of global revenues.
All of the brand’s product categories (fine jewelry, watches, handbags, and accessories) experienced growth. Especially of note was the rise in fine jewelry sales, accounting for 67% of the company's sales, up 4.4% on the previous year.