TOUS presents the Rosa Oriol Atelier TOUS collection in Bilbao
The event took place in the TOUS store of Don Diego Lopez Street. In the presentation, the company's most select collection has been unveiled and highlights one of the brand's strengths: the local approach and proximity.
Rosa Tous, corporate vice president of the brand, reaffirms the bond between TOUS and the Biscayan capital: "Bilbao is a very important city for TOUS, where we have been installed for almost 20 years. With this event we wanted to share the most special pieces of the brand with our customers in the area to celebrate their trust and love, "says the corporate vice-president.
Since TOUS arrived in Bilbao in the year 2000, we have focused our efforts on contributing to the city in terms of wealth generation. We currently have 44 people working in the 11 stores that are located in the Basque Country, 5 of which can be found in Bilbao.
TOUS is committed to building a human team with a large female presence, which is why the total workforce is made up of women who are in charge of offering the closest clients the right jewelry for each occasion. A clientele that is characterized by seeking tradition and quality jewelry, and looking for jewelry that incorporate the icon of the brand.
TOUS among the 100 best luxury companies in the world
According to data from the sixth edition of the Deloitte report, these 100 companies have jointly registered a turnover of 246,664 million dollars, thus achieving growth rates of over 10%. The sector has resisted difficult situations and even in times of economic normalcy it has tended to go towards growth.
Spain becomes the ninth country that more companies contribute to the world ranking. Italy is the country that leads the ranking with 24 companies, followed by the United States, which has 14, and the United Kingdom, which has 10.
In addition, Spain is the fourth country where sales of luxury goods have grown the most, with 9.8%. The state that leads this aspect is China, where they have grown 13.3% compared to last year.
Our international commitment began in 1996 and today the firm is already present in 53 countries, with more than 620 stores. Positioning in foreign markets is part of our growth strategy. One of the most important elements of internationalization has been the correct choice of the point of sale and know how to differentiate the markets. That is, offer the appropriate ranges according to the country in which it will be marketed.
The mentality of globality allows us to integrate the knowledge of the diversity that surrounds us and transmit it in the form of jewels with passion, creativity, commitment ... And tenderness.
Rosa Tous visits the Spain-US Chamber of Commerce
She has also wanted to thank the invitation to Javier Estades, President of the Chamber: "I would like to thank Javier Estades of the Spain-US Chamber of Commerce and to all the people of TOUS in the United States who work with dedication, day after day, for TOUS to become the most desirable and successful affordable luxury fine jewelry brand in the world. To add value to customers, partners and society in general. "
TOUS keeps its growth on track with new record sales
TOUS, Spain’s top brand of affordable luxury jewelry and accessories, keeps its growth on track with new record sales. The company increased its turnover by 4.5% on last year’s with sales to end consumers of 466 million euros and surpassed the barrier of 700 stores worldwide for the first time, all of which has consolidated it as a global brand with operations in 56 countries.
TOUS store in Rua Garrett, a historic establishment
In 1914, 'Ourivesaria Miranda e Filhos', one of the main jewelers of the city of Porto, expanded and opened an establishment in Lisbon, on the ground floor of the emblematic building of Rua Garrett, number 50. On that street there were also the Chiado department stores, as well as the best seamstresses, tailors, hats, jewelers, perfumeries ... And the best bookstores, bars, cafes, restaurants, hotels and concert halls.
High society people of the city crossed the Rua Garrett to see and to buy the novelties of the fashion. In 1939 Celestino da Mota Mezquita, owner of 'Ourivesaria Aliança', acquired 'Ourivesaria Miranda e Filhos', passing this establishment to be called 'Ourivesaria Aliança'.
It was in 2012 when TOUS acquired the premises, which had been left unoccupied, and showed its commitment to carefully refurbish the store. Being aware of its heritage value, both architecturally and sentimentally, the firm adapted it to the current needs for jewelry establishments and accessories by the architects Joan Escalé and Lluís Piqué.
The TOUS flagship of the Rua Garret de Lisboa has become an establishment with a special charm. For this reason, we have organized a route through the city for the influencers Marta Torné, Carolina Spencer, Piluca Hueso, Rosa Copado, Blanca Fernández, Ana Catarina Loureiro and Julia Urgel. But it is not any route. We wanted to take you to the most curious places in the city of Lisbon: The Palace and Gardens of Marquis of Fronteira, the Museum of Decorative Arts, the Atelier of Joana Vasconcelos ... And as expected, TOUS store of Rua Garrett number fifty.
Emma Roberts, TOUS’ new global image
After the series Tender Stories, in TOUS we continue to bet on tenderness as a universal value, telling inspiring stories that connect with your consumer. Now, with Stay Tender the brand breaks again with the stereotypes of tenderness and shows us many different ways to live it in a fresh and dynamic tone betting on openly showing our feelings and our most tender side, no matter how and why.
Emma Roberts has achieved great popularity by starring in such films as Adult World, We're the Millners and Nerve; as well as in the American Horror Story and Scream Queens series. Fiction aside, Emma Roberts invites us to immerse ourselves in a story of the most tender characterized by small moments full of emotion, fun and love.
The Stay Tender campaign, and with it the spot, was launched on April 1 in media and digital platforms, in more than 50 countries. A version of the classic Love Me Tender by Elvis Presley accompanies the spot becoming the soundtrack.
The creative concept of the campaign has been the work of the agency LOLA Mullenlowe and the spot and graphics have been made by Diana Kunst, who with only 27 years and her particular style manages to create unique atmospheres.
With this new campaign, TOUS continues to claim the tenderness from an absolutely spontaneous, fun point of view, with an intelligent and cool tone. "TOUS has always been a brand closely linked to the creativity of emerging talent, something that we want to claim with this spot and with the presentation as a new global image of a figure of international projection like Emma Roberts. At TOUS we believe that the world would be a better place if we all expressed our feelings without fear of being judged. For this reason, with this campaign we want to encourage people to find the best way to show tenderness through jewelry, "says Rosa Tous, Vice President of the firm.
Marta Tous is in charge of TOUS’ Art Direction
Marta Tous, will lead transversally the artistic direction of the brand, ensuring our identity. With the appointment of Marta Tous, the company demonstrates the importance of creativity, design and trends as hallmarks.
TOUS appoints Carlos Soler-Duffo as its new CEO
In these 7 years in the company, Soler-Duffo has demonstrated a high capacity to achieve the fulfilment of the business objectives, as well as to align them with the TOUS Strategic Plan. As part of the succession plans established by the organization, its appointment means recognition of internal talent.
In the words of Alba Tous, Chairwoman of TOUS, "with this appointment TOUS demonstrates its strong commitment to internal talent and team strength. We hope that the appointment will imbue us with energy to continue developing our strategic objectives”.
The brand from Manresa, which will celebrate one century in 2020, has expanded its global presence over the last year to reach 700 stores in more than 50 countries and has launched the TOUS Jewelry and Artisans School, its first socio-educational project in the field of jewelry.