Vigo, strategic enclave for TOUS
Since TOUS arrived in Vigo in the year 2000, the city has become a key point for the company. With its 4 TOUS stores, the area has very close customers who value quality and jewellery tradition. Therefore, Rosa Tous wanted to reaffirm the bond between TOUS and the city of Vigo: "Vigo is a strategic enclave for TOUS for which we have been betting almost 20 years. With this event we wanted to share the most special pieces of the brand with our customers in the area to celebrate their trust and affection. "
The ties of TOUS with Vigo have been reaffirmed even more during the last year with the collaboration of the Escuela Técnica de Joyería Atlántico and the TOUS Jewelry and Artisans School. Rosa Tous has taken advantage of the visit to Vigo to meet with the director of the Atlantic School, Carlos Pereira, where they have valued the participation of the Vigo center in the TOUS School.
The aim of the TOUS School project is to promote the preservation of a thousand-year-old trade and to promote handicrafts and the restoration of jewellery as a way of attracting young students from schools around the world. Also, four students from the Vigo academy were chosen to participate in the TOUS School together with other young people from the rest of the world. The initiative aims, in the coming years, to connect with the different communities of the 53 countries in which TOUS has a presence.
TOUS celebrates its entry into ACME in the V edition of 'Made in Spain'
This exhibition format event took place during the Paris Fashion Week, a date that offers the possibility of receiving both the Spanish and international press as well as buyers and agents from all over the world. Rossy de Palma, much loved by the French public, has become the ambassador of Spanish fashion in Paris, sponsoring the ceremony.
The initiative has counted with the participation of 50 Spanish firms giving value to what was done by hand, thus distinguishing the Made in Spain seal. The presence of TOUS has been highlighted for the first time, as we celebrate the new arrival at ACME. Delpozo has also premiered at the exhibition.
Rosa Tous, corporate vice president of TOUS, attended the event as representative of the brand: 'Tradition and the recovery of the oldest trades are values that also characterize all the firms that make up the ACME. In TOUS we defend craftsmanship as a way of professional training, thus recovering a historic trade and enhancing savoir-faire, and we also focus on young talent, training future professionals in the sector to promote craftsmanship and quality traditional trades through the Tous School of Jewelry and Artisan Crafts' has explained. Spanish fashion is closely linked to craft work and hence the commitment of the brands present at the event with responsible consumption and production in the vicinity.
"Made in Spain: the mode au delà des frontières" has been an opportunity to exhibit a very relevant selection of national fashion with the aim of creating networking among the firms and the main agents of the sector in Paris, to promote the knowledge of fashion Spanish and promote the Made in Spain.
TOUS and Facebook analyze how to promote proximity to the customer through technology at 4YFN
In order to reflect how the retail sector integrates new technologies, Rosa Tous, corporate vice president of TOUS, has been invited along with Nicola Mendelsohn, Vice President of Facebook EMEA, to talk about the so-called 4th industrial revolution and digital transformation.
Declared passionate about social networks and digitalization and in order to represent TOUS, Rosa Tous has answered the questions that Mendelsohn has asked her about how we have adapted to new technologies to create solid and lasting connections with customers. "If technology had not existed, the connection with the consumer would have been more difficult, but we would have looked for another strategy to achieve globality," Rosa Tous assured. Thanks to new technologies such as social networks, the company has always been able to show their passion, connection and closeness to the customer.
At TOUS we firmly believe that the combination of technology and craftsmanship allows us to adapt to new market trends and offer the best products. That is, technology influences the creative process. For this reason, Rosa Tous took the opportunity to ask Nicola Mendelsohn, a great digitalization expert for her experience in Facebook, about the progress of technology in recent years and how it has affected retail companies.
Once the debate was over, Nicola Mendelsohn expressed her gratitude to the brand through her Twitter channel: "I love listening to business stories that use digital knowledge and creativity to grow internationally and at the same time inspire others. to do the same. "
We have the vision of becoming the most desirable and successful luxury brand in the world and our responsibility is to fulfill the wishes of our clients. Therefore, Facebook is postulated as one of our most important communication tools. With more than 2.2 million fans on Facebook, every year we invest more efforts on this platform. Of course, without losing sight of new trends such as future communication by WhatsApp.
TOUS joins ACME
ACME promotes Spanish fashion in its economic and cultural aspects, promoting activities to foster fashion design. That is why TOUS has joined ACME: We are known for promoting our creative culture based on values such as legacy, commitment and creativity. For this reason, we have been welcome to the association.
Our presence in more than 50 countries and with 700 stores makes us stand out as a global brand. In addition, the creative capacity and level of innovation allow us to surprise our customers every season with 30 new collections of jewellery and 50 collections in bags per year.
Our jewelry creations set the guidelines for the other product lines, under the strict supervision of the style management, led by Marta Tous, and following the legacy of her mother, Rosa Oriol. Likewise, each and every one of our pieces reflects tenderness, fun and youth of spirit, the values of TOUS.
TOUS 'commitment to training, recently creating the TOUS Jewelry and Artisans School, follows the same line of work as ACME, which promotes quality training for future professionals in the sector. The TOUS School is a pioneering project of educational excellence in which craftsmanship is fostered. An initiative that responds to the will to defend jewelry as a cultural asset and share with society the knowledge and excellence of our jewelry technique.
With the arrival of TOUS, ACME reaffirms its intention to grow and shows support for jewelry and accessories firms.
Carolina de la Calzada attends the Barcelona Fashion Summit to talk about fashion innovation
'Innovation in fashion: ideas for transformation' was the title of the round table where Elena Carrasco (Mango), Bernardo Blanco (Yshey), Inés Arroyo (Lagaam) and Ignacio de Pinedo (Isdi) accompanied Carolina de la Calzada.
Due to the change of time we are living, all sectors are evolving and adapting to new decisions. In the jewelry sector, the client no longer only looks for an experience, now he / she also looks for being close through the digital channel. "That the coldness of technology is not a barrier" explained Carolina.
The challenge now is to understand consumers and social networks have a lot to do with this. Present in more than 30 countries with its own social networks, TOUS is a benchmark in the social media sector. We have more than 3.5 million followers in social networks and we are one of the jewelry brands with the most engagement in Instagram, being present also in the national and international blogosphere.
That's why innovation in fashion is a topical issue. From TOUS we seek to be an exciting company thanks to the passion and spirit of all the people that are part of our brand with new technological tools and new ways of working. "Innovation is an attitude and not a department," explained Carolina de la Calzada.