TOUS strengthens global project with 702 stores and excellent results on the verge of its 2020 centenary
TOUS, the Spanish fine jewelry and accessories brand and leader in the affordable luxury segment, is strengthening its global project with 702 stores and excellent results as its stands on the threshold of its centenary in 2020. The firm filed consolidated net profit of €27.3Mn in 2018 in a year characterized by the international drive of the brand that now operates in 54 countries. Two out of every three TOUS stores are now outside of Spain.
Turnover for the period came to €396.4Mn, a 4.5% rise on the previous year. End-customer sales totaled €466 Mn, also 4.5% more than 2017.
The company invested €55Mn during the year, an increase of around 15%, ploughing it into innovation, brand, and building and revamping stores.
TOUS also experienced significant growth in the online channel with its firm commitment to digital transformation, omnichannel retailing and service flexibility. E-commerce sales climbed 43% in comparison with the previous year and the brand was introduced into 5 countries around the world in 2018, making a total of 19 markets with digital sales.
This powered the digital channel to become the company’s third-largest market in sales figures, just behind Spain and Mexico, accounting for 8% of global revenues.
All of the brand’s product categories (fine jewelry, watches, handbags, and accessories) experienced growth. Especially of note was the rise in fine jewelry sales, accounting for 67% of the company's sales, up 4.4% on the previous year.
TOUS Jewelry and Artisan School has been awarded at the Empresa Social Awards
From its commitment to the sustainability of jewelry, the TOUS Jewelry and Artisan School was born with the purpose of training the generations of the future to recover an ancient trade and thus promote handicrafts as professional training.
After two editions of the initiative, TOUS was honored during the Empresa Social Awards for its work in training, employability and entrepreneurship. In particular, the jewelry brand project has won the following categories: best project responsible for innovation in culture; best CSR project in the jewelry sector; best responsible project in employment development; better responsible project in empowerment of the enterprise and better project responsible for training and employment. Additionally, the company was awarded the special prize for the company with the best entrepreneurship and with the Platinum 2019 company award.
With the TOUS School project we want to go beyond the training field and offer real job opportunities to our students. More than 15% of the students have become part of the team of the TOUS workshops or External Workshops.
TOUS receives the POPAI Gold award in the category of Watchmaking, Jewelry and Glasses
Distributed in more than 30 categories, the POPAI Awards have awarded the Marquetinian creatives who are responsible for designing the windows at the point of sale. TOUS has received the gold award in the category of Watchmaking, Jewlery and Glasses in the 2019 edition, characterized by having a sustainable approach. This recognition rewards the visual design of the TOUS shop windows that manage to convey the tenderness, fun and elegance that the brand represents so much.
In the words of the director of POPAI France, Sandrine Jean: "It's much more than a competition! Its vocation is not only to award prizes, but to support the profession by valuing it and rewarding the excellence of all the actors ".
The international recognition of the firm would not have been possible without the help of our supplier Adaequo, who has managed to materialize our brand values and the TOUS Visual Merchandising team that carefully designed the award-winning window display. Congratulations to all!
Rosa Tous visits the Manolo Blahnik Art School of La Palma
Two students of the palm tree school participated in the TOUS School with the objective of promoting the preservation of a millenary profession and promoting craftsmanship and the restoration of jewels as a way of training, together with other young students coming from jewelry schools throughout the world. Therefore, Rosa Tous has given them a diploma assessing their participation.
During the visit, the TOUS board of directors has had a meeting with Laura Santana, director of the Manolo Blahnik School, with which they have strengthened the collaboration between the two training centers and will repeat their collaboration in 2019. The Canarian school is already in the process of selection of students who will be able to visit the TOUS facilities in Manresa this year to learn the trade from the hand of the centenary company.
In addition, Rosa Tous has accompanied Eugenia Martínez de Irujo in the presentation of her new jewelry collection of Eugenia by TOUS, La XIII. The presentation took place in the TOUS store on Viera y Clavijo Street, where the designer reflected on her source of inspiration: "this collection was born from the charity project Meninas Madrid Gallery, in which I participated, characterizing a menina inspired by the famous painting by Goya - The Duchess of Tormes, XIII Duchess of Alba".
In addition, the corporate vice president of TOUS has reaffirmed the link between the company and the capital of Gran Canaria. "Las Palmas de Gran Canaria is a very important city for TOUS in which we have been installed for almost 20 years. With this event we wanted to share one of our most special collections with our customers in the area to celebrate their trust and love, "said the board.
Since the arrival of TOUS to the Canary Islands in 2001, we have focused our efforts on contributing to the archipelago in terms of wealth generation and commercial stimulation, with a total of 10 stores.
TOUS, a stop in the ''Safari Retail'' of the Retail and Brand Experience World Congress
But the Retail and Brand Experience World Congress is not just a congress. The lounge is complemented by the "Startup Village" and the "Safari Retail". Giving room to emerging companies, the "Startup Village" has shown the most innovative solutions to transform traditional retail stores into smart establishments. Also, in the "Safari Retail" have organized two routes for the most innovative shops in Barcelona that are examples of the latest trends in the sector as online stores that jump to offline, work with omnichannel proposals, have products that have the capacity to projection, are aseptic establishments that lead the renovation in the shopping experience and bet for sustainability. And TOUS is one of them, thanks to its commitment to omnichannel and digitalization.
The TOUS store in Paseo de Gracia 99 in Barcelona has been one of the stops of the "Barcelona Shopping Experience" of the "Safari Retail". With the visit, TOUS has given visibility to the firm for being a leader in the affordable luxury jewelry sector. In addition, a VIP visit has been organized within the store for senior international managers who have been received by Rosa Tous.
The participation of TOUS in the RBEWC shows that the firm is a clear example of the growth and success of a small family business that together with values such as effort, teamwork and confidence and the vision of being innovative, has achieved a reputed brand its quality and tradition.
The Barcelona Design Museum exhibits the TOUS bear
The iconic bear made by TOUS, Spain’s top brand of affordable luxury jewelry and accessories, will form part of the permanent exhibition at the Barcelona Design Museum from today. Entitled From the World to the Museum. Product Design, Cultural Heritage, the show was curated by Pilar Vélez, the director of the institution, as a monograph itinerary for the design created or made in Catalonia over recent decades.
The prototype of the classic icon was donated to the museum by the jewelry brand in 2017 and has formed part of the institution’s collection of product designs since then. From now on, visitors will be able to judge the piece’s value for themselves as a symbol of contemporary design and its international commercial impact.
The pendant on display is made of 18-kt, is 19 millimeters high, 14 millimeters wide, 0.80 millimeters thick and cut by hand using a saw on a plain plate. It was hand crafted in the workshop in Calle del Borne in Manresa.
The well-known pendant in the shape of a bear was designed in 1985 by Rosa Oriol, who drew inspiration from a teddy bear and from the tender memories of childhood it evokes. The aim of the creator was to transform this idea into an affordable, versatile piece of jewelry able to arouse tenderness in all those who wear it. “More than 30 years later, the piece created by my mother has not only become the principal emblem of affordable jewelry but also an icon of universal design”, said Marta Tous, the brand’s Art Director, who attended the opening of the new exhibition.
TOUS presents the Rosa Oriol Atelier TOUS collection in Bilbao
The event took place in the TOUS store of Don Diego Lopez Street. In the presentation, the company's most select collection has been unveiled and highlights one of the brand's strengths: the local approach and proximity.
Rosa Tous, corporate vice president of the brand, reaffirms the bond between TOUS and the Biscayan capital: "Bilbao is a very important city for TOUS, where we have been installed for almost 20 years. With this event we wanted to share the most special pieces of the brand with our customers in the area to celebrate their trust and love, "says the corporate vice-president.
Since TOUS arrived in Bilbao in the year 2000, we have focused our efforts on contributing to the city in terms of wealth generation. We currently have 44 people working in the 11 stores that are located in the Basque Country, 5 of which can be found in Bilbao.
TOUS is committed to building a human team with a large female presence, which is why the total workforce is made up of women who are in charge of offering the closest clients the right jewelry for each occasion. A clientele that is characterized by seeking tradition and quality jewelry, and looking for jewelry that incorporate the icon of the brand.
TOUS among the 100 best luxury companies in the world
According to data from the sixth edition of the Deloitte report, these 100 companies have jointly registered a turnover of 246,664 million dollars, thus achieving growth rates of over 10%. The sector has resisted difficult situations and even in times of economic normalcy it has tended to go towards growth.
Spain becomes the ninth country that more companies contribute to the world ranking. Italy is the country that leads the ranking with 24 companies, followed by the United States, which has 14, and the United Kingdom, which has 10.
In addition, Spain is the fourth country where sales of luxury goods have grown the most, with 9.8%. The state that leads this aspect is China, where they have grown 13.3% compared to last year.
Our international commitment began in 1996 and today the firm is already present in 53 countries, with more than 620 stores. Positioning in foreign markets is part of our growth strategy. One of the most important elements of internationalization has been the correct choice of the point of sale and know how to differentiate the markets. That is, offer the appropriate ranges according to the country in which it will be marketed.
The mentality of globality allows us to integrate the knowledge of the diversity that surrounds us and transmit it in the form of jewels with passion, creativity, commitment ... And tenderness.
Rosa Tous visits the Spain-US Chamber of Commerce
She has also wanted to thank the invitation to Javier Estades, President of the Chamber: "I would like to thank Javier Estades of the Spain-US Chamber of Commerce and to all the people of TOUS in the United States who work with dedication, day after day, for TOUS to become the most desirable and successful affordable luxury fine jewelry brand in the world. To add value to customers, partners and society in general. "
TOUS keeps its growth on track with new record sales
TOUS, Spain’s top brand of affordable luxury jewelry and accessories, keeps its growth on track with new record sales. The company increased its turnover by 4.5% on last year’s with sales to end consumers of 466 million euros and surpassed the barrier of 700 stores worldwide for the first time, all of which has consolidated it as a global brand with operations in 56 countries.